word of mouth - because people tell each other and not because they read about it
"The news spread by word of mouth."
"Positive word of mouth advertising is great for businesses."
"The news spread by word of mouth."
"Positive word of mouth advertising is great for businesses."
"Most companies are worried about bad word of mouth."
From
The film had good word-of-mouth publicity.
その映画には、良い口コミ宣伝があった.
The film had good word-of-mouth publicity.
その映画には、良い口コミ宣伝があった.
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